Pixel-perfect marketing assets
I built pixel-perfect digital assets for Apple devices used across web, print, video, packaging, and keynote events. All UI was created as vector in Photoshop and Sketch, with fully editable content built to serve marketing and localization across more than 30 countries.
One content set, every device
Every Apple device uses the same content to keep marketing consistent, so assets were built inside smart objects for efficiency — speeding up the workflow and avoiding resizing. These were built across three devices — iPhone, iPad, and Apple TV — for the Apple TV marketing campaigns during my time on the iTunes team.
Building the Home app for launch
This is how I built the Home app when Apple Marcom launched it for the first time, shown on the Apple website. Tabs for each function switch active and inactive states via layers for easy updates, content is built scrollable, and chiclets live in separate smart objects — each layer structured so the animation team could grab elements when needed.
Complex blur & depth, for a keynote
This screen was built for 3D Touch the first time Apple launched it — pressing harder than a normal touch deep-dives into the inner menu without opening the app. It uses many layers and complex blur effects and UI, and was shown both on the Apple website and presented at the Apple keynote.
Localization-friendly by construction
This macOS Messages screen is text-heavy and had to be localization-friendly. Text was built in paragraphs so each region could localize to its language while keeping the same width and height — matching the US master screen exactly.
Promotion banners, localized for 30+ countries
These screens were built for affiliate email and social media banners for Apple Music’s three-month-trial promotion — localized for over 30 countries.
Rebuilding classic Mac screens
I built old Mac screens for Apple’s 30th-year celebration. I researched classic Mac screens online — and sometimes the team bought vintage Macs to reproduce them accurately. They were shown on the Apple website, billboards, and banners.
The Messages app — with my name on it
I built the Messages app for Apple Watch. Because I’d given permission to use my name for Apple’s marketing in both South Korea and the USA, my name appeared in the campaign — a pleasure to spot in the Apple Store banners and on the website for Apple Watch.
